Demographics

Target Audience Research

Demographics are the measurable characteristics of media consumers such as age, gender, race, education and income level. A magazine that I found of similar music genre was XXL. The general target audience for XXL magazine is 80% AND 20% female, with a market price of $5.99. XXL is the number 1 selling magazine on the newsstand which outsells magazines like Rolling Stone, VIBE, and Spin.

From XXL’s demographics, I can see that they have 78% males as their target audience therefore I will be using a female to be on my music magazines cover, as the men will see her as an object to desire. She’ll be pictured sexually with some tight cloths on with her make up done. However she won’t look too sexual as this would disturb the 22% of their target audience of females there are. The average age of their target audience are 50% between 21- 29, therefore I’ll be able to use less formal language and more of the day to day slang words in the magazines context.